about

about

our story

We don’t just sell fragrance, we sell feeling.

Every scent is crafted around a mood state, powered by Mood-Boosting Molecules—fragrance compounds shown to positively influence how we feel. Our proprietary blends are backed by research into scent psychology, neuroscience, and consumer testing.

Our fragrances are sensory journeys that help customers reconnect with themselves and their surroundings. We create scents that shift your state. From calm to confident, nostalgic to uplifted—each blend is designed with intention and impact.

science meets standard

Our Mood-Boosting Molecules are selected based on research from olfactory neuroscience and psychophysiology, ensuring our fragrances don’t just smell good—they truly enhance how people feel.

design that connects

Our packaging pairs modern color pops with neutral tones to look stunning in any home, ensuring retail shelf appeal and Instagram-worthy visuals.

clean beauty without compromise

Many “mood brands” sacrifice scent performance for clean claims. We deliver clean formulas with luxury-level scent performance.

mood in every drop

We don’t rely on just essential oils. Our perfumers use proprietary blends of aroma molecules proven to stimulate specific emotional states.

one brand many rituals

From personal care to home fragrance, customers can layer their favorite moods throughout every part of their day.